FRESH TO IMPRESS! As part of my final year workI will be entering the Smint competition in which I will design a poster promoting the brand. Smint’s ethos surrounding their product is that they communicate on a personal one to one level and work to create a relationship between themselves and the audience and creating a poster I must also communicate in this way. Focusing on not talking at the audience but having a conversation with them, which suggests a back and forth between the audience and the poster. So the audience will consciously supply something to the poster working as a whole, well thats my thoughts anyway. Confident. Inspiring. Sophisticated. Assured. Encouraging. Premium, these are all the qualities Smint associate with their product and which I will have to incorporate into my poster piece. The poster will be portrait and will be displayed in bus stop billboards around the city of London.