To visualise my product for he breakfast brief I actually made the pedcit myself. I spent hours baking cupcakes in which I added many different ingredients and dyes into the mixtures, I then chop eps them up into cubes and added a lollipop stock in the centre. For the finished result this wasn’t necessarily to see if I could sell it but more so to visualise how the product would look and wether the intended packaging design would also work with the actual product. I can say that the pyramid shaped box would work but also would a little square box quite like a favour box at a wedding or occasion. The unifying quality would be that the Diptea stick would be used as part of the packaging to be held in then hand.
Tinkalink is a company that is launching its very own customisable phone cases. The cases themselves are customised through a piece of plastic that lifts up on the back of the phone, in which a series of included charms are to be placed onto to create any kind of deign wished by the user. The charms themselves are included in a starter pack of three and then sold separately. The charm selection in idles an entire alphabet, numbers and aumbols such as love hearts, stars and bunny rabbits. Each are made of metal and are in the three chosen colours of either gold, silver or black. The product is launching with iPhone 6. During the bridging we were shown a presentation and a prototype phone aswell. The target market which was key to the briefing explained that this customisable phone case was aimed at young girls around the age of 21, girls who are “fun, free and feminine” the type of girls that shop at top shop etc. Instantly this rang alarm bells as I defeated the word feminine as a ridiculous gender stereotype of women and I can safely say I watched a lot of my fellow female creatives instantly cringe at the word feminine in the briefing. The colour palette is fleuro pastel pinks, black and high gloss. The charms themselves can move around in the case and make a ‘clinking’ sound which initially I thought I could use this quality in the promoting of the product. As a whole I initially did not like the brief, it is hire flat and very stereotyping to women, I am the same age as the target market and the product does not appeal to me. There are two pathways to go on for this brief- digital advertising such as banners and such for the bend, or to illustrate five promptional images for Instagram. I have chosen the latter and have already thought of initial ideas to illustrate young females holding the product. I am however in a dilemma where I consider if I should work for a brief that as a female designer find stereotyping and perpetuating to a cultural issue I have a problem with. However this has worked in my favour as it is to me very easy to accomplish this brief for it is working with a cultural stereotype that is everywhere in media.
Initial ideas are to depict a series of girls taking selfies with an iPhone with this case in their hand, the symbols on their hands like tattoos. The drawings will involve a lot of pouting and “high gloss prettiness”. The selfie idea comes from the fact that almost every single girl now takes a selfie with her phone where the phone is always in the reflected mirror image, I feel I can use this as a tactic to reach out to the target market. The inspiration for promoting the Tinkalink brand have come from the brand Skinny Dip which has had illustrative images similar to my ideas to promote their products of handbags and iPhones which I feel could work as a platform for this product also.
Before we dashed off home towards our Christmas trees each studio made a pechakucha presentation highlighting their studio ethic to wrap up the semester! Besides simply making a presentation each studio had to exhibit and present their current work and briefs. Empathy and Enterprise studio had to focus on conveying our brand identity from our current brief Breakfast Unscramvled, making our exhibitions quite like pop up stalls as it were. We also exhibited all and any work we had individually made for the briefs. My initial ideas were to be quite theatrical with inspiration from Fionah Leahy design agency, but I was told that I needn’t go to such extremes and the time was short so I decided to reign in the scale and make a few pieces to illustrate the Diptea brand for my exhibition. Each studio presented a pechakucha that highlighted the briefs and ethos of the studio, also highlighting individual and strongest approaches to the briefs. Other than my studio empathy and enterprise my favourite studio was local universe, they’re studio is in my opinion one of the most successful studios in that they have physically made a fantastic working environment that encourages creativity. The studio also is very collaborative and has this real fun and playful vibe. The empathy and enterprise studio seems to me quite bland and u think all it needs is a lick of orange paint to add some brightness to the studio, now the walls are decorated with work it wwill breed more creativity.
Lecture and workshop today presented us with a task to work in a group of 4 to look at a series of given resources such as Dalziel & Pow,Creative bloq, spin and studio output, and from these create a range of visualisations using digital methods. I was given the job of iterating the logo to a brand ‘Smile Photography’ within my group. I used indesign to create a series of iterations of the given logo whilst my team worked their own given tasks. Initially I found this difficult as I am not completely used to Indesign other than using it to create pages for publication from a previous project, but after a tutorial with Ricardo I was then away with iterating the brand name. The purpose for my task was not to re design the logo but to iterate the logo in different colours with lock ups, which are boxes that encapsulate the name inside. I played around with the shades of blue and then played with using shapes to contain the logo.
Understand that branding is to sell something, and to do this successfully is to entice and convince the viewer or customer to buy into the brand and confirming touchpoint through signing,stationary and packaging. And this has made me begin to bring in this idea in consideration to my breakfast brand, having to consider every nuance of design. Through looking at photography on these branding websites I realise that I need to photograph my DipTea product with a digital camera in a photography studio. I recently photographed my products in the photography studio and realised how much more professional and clean the images looked. I am in the process of sourcing means to make my packaging for my product and intend to photograph it in situ and in a studio.
This lecture taught me to consider the application of my brand beyond a type and apply to other visualisations such as stationary, mugs and digital means such as apps and web designs.
Inspired by the Lula magazine brand display by creative agency Fiona Leahy, I began my initial sketches into how I am envisioning my Diptea brand display. The creative agency of Leahy worked with illustrator Emma Rios who decorated the pop up stall in situ in Harvey Nichols. I loved how the illustrations spoke so boldly about the thematic and attitude of the magazine which seemed very playful, lighthearted and very dreamy. It looked to me so innocent like a little girls dollhouse cutout, the warm pink colours inside also alluded this innocent and lighthearted vibe to the brand value and experience. My initial sketch ideas are made with a black brush pen. The space I have is a large white wall so I intend to design a tea shop setting onto the wall- a window and a shelf that I will make 3D so I can also sell my Diptea cakes in their handmade packaging. I have also been toying with the idea of a hanging doorway for people to walk through and come for abit of cake and have a little chat. I’m going to be placing a small round table and two chairs for two people to actually have a drink and snack. With this I am trying to illuminate my brand values of social interaction, I love going to tea rooms and it’s the interaction between many of the men and women of all ages that I feel make a tea room what it is. It is also a cosy and indulgent brand with luxury finger sized cakes to eat over a long chat with a friend or family member. I am still in the design and sketching stage but intend to stick with this style of displaying my brand.
New brief for our Breakfast project. Entitled Brand Theatre- my task is to bring my brand values from my breakfast unscrambled project to life in a 3D display (merchandising) or saleable object (merchandise)
The outcome might be something simple but iconic for the brand. I have to think about subtle expressions of the brand that aren’t branded with your logo. I must consider how I might delight or surprise your customer and how I can involve them in experiencing my brand.
Immdeiatley I began research into brand experiences and looked into different brand displays.
I took my hand rendered Diptea type and digitalised it into a vector, I then worked on my first digital version of the Diptea brand. I used the pen tool on photoshop which I found easy to use as I’ve had experience using this tool a few years ago, that is the most part of my digital background before university. I traced the letters for my hand rendered type and then played around with the type in my colour palette colours of pink and blue. I tried using yellow which was also an option but I found that yellow will not work as a single colour for the type itself. Using the rule I learned from a previous lecture, I tried my type in black first to see if the type works atall. I’ll be honest to say the hand drawn type needs a lot of work, the I and the p are the only letters that worked effectively in the logo atall. I turned to the digital type and began working on the same principle of using the masking tool to cut up the letters and create the effect of submerging the type into a drink like the product itself. I experimented with the colour palette of blue and pink and I liked the combination of the two into one logo, but I am probably going to keep it singular to one colour but for the packaging I will incorporate both.
The cutting up of the letters was enjoyable but I intend to only cut up a few of the letters and leave the rest. The letter D, I, and E I will cut up but will leave the other letters. Combining the bright colours works well with the logo to convey the brand, if I had kept the type black it would not work with the whole thematic of the brand. After creating a digital type I decided to play around with it, so I printed out a physical copy and folded and chopped out sections manually. I photocopied every different fold and scrunch I made.