Empathy & Enterprise. Hand in prep.

In preparation for my final submission i spent two days arranging work into piles by brief categories, arranging in order of development where each set of work lead onto another. Each pile i bound with a gold bulldog clip as a design theme and to also keep all the loss pieces together in piles. Each brief came with a contents page on the front and with each section having another accompanying card with a brief description of the work inside. I found that the Look Mum No Hands brief had a significantly large amount of work, with Brandflip being the lesser of the two piles. I wouldn’t say this was because Brandflip had less time spent ton it as this is untrue, but that the brief was more concise for me to accomplish and didn’t need any improvements after a review with my tutor like the Look Mum No hands brief did. The FMP had a decent pile of work to it not to the same thickness as the previous No hands brief but inside this pile was a larger array of iterations surrounding my final major project concept. All of my adobe digital files of my website mockups, mock up boards and PSD mockups are compiled onto a memory stick, along with my video, poster prints and other imagery associated to my FMP. I am ready and prepared


Design competition. Kickstarter Video.


As part of the design competition, our first project was to create a kickstarter video of anything we wanted. I decided to do a kickstart for my portrait collection i make in my own time which is part of my brand identity as Ginge Illustrations, so it made sense for em to make a video about something personal. It was either that or a kickstart about my journey into amateur female bodybuilding, but i was unsure of how to create a video about this so I opted for a topic i knew hoe to render and what the content was going to be. I collected up ,y collection of portraits which consisted of Charles Mask Lewis, Barbie, Johnny Cash, a friend of mine and a francoise Nelly painting. The last video I made was for CIP, where i filmed my love of the artist Francoise nelly and her inspiration into my own work and style so I used the same camera technique of holding the camera at one level and simply moving the camera across like a panoramic shot. I made a quick header poster for the topic of the kickstarter and had the camera focus on this, then slowly decent downwards onto each portrait. the camera then went back on itself and finished on the title poster.  The video itself was taken on my iPhone, I am not a film student and have no real interest in venturing into this area, I am a fan of lo-fi means of capturing images so I employed this style for my video.  I edited the video on an app called splash, I’m a huge fan of editing apps due to its convenience and support this idea of average videos on an iPhone becoming some wonderful works of footage. I added a soft piano song that was on a selected playlist to the app. the piano piece to me is very fluid in that it went very well with my portrait collection as I imagined it in a movie sequence, playing whilst someone creates a wonderful drawing. It did occur to me to have a video of me rendering these portrait in the process to accompany the video but however, as i had left not a subtainial amount of time for this project, I had tout this idea aside due to my inability to oranges myself due to my dyspraxia. u did however make a video that i felt displayed my work but as i took some critisms from the live video show and tell, I realised that the kickstarter was about selling an idea and my video didn’t really sell anything. This could have been rectified by adding type over the video that faded in and out slowly as the camera panned, explaining what I do and what the idea is that i am trying to sell. As a first trial i was happy with how i videoed my kickstarter as there was no other video that used an overhead single panoramic shot.


Empathy & Enterprise. Website mockup development and process.

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So taking the advice i began altering the website front page by changing the colour of the type, using a minimal amount of pink s this is a lot heavier throughout the mockups. Instead of the word enter i opted for let us show you, i felt it more personal and this speaks heavily to my project as hole for me and how I want to communicate a message surrounding an under recognised condition such as dyspraxia.



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I felt the front page looked quite bland so I employed the use of the turquoise colour for design element as explained in my brand guidelines. Im still debating as to wether to add a small tagline under the header title, a little something quick and catchy about dyspraxia that gives a hint to the content of the website to the audience. 

My tutor did express his uncertainty surrounding the colour pink as part of my brand identity colours. I however am not changing this, I have stated quite clearly the reasoning for this colour, from its igniting poster work ‘on Wednesdays we wear pink’ to my iteration ‘on Wednesdays we sit on the spectrum’. I also believe firmly that this colour suggests a playful, fun and positive attitude and this is exactly I am aiming for my  FMP. I am however aware of its use for charities and campaigns commonly and heavily associated to women, which is why i employed the use of turquoise as a balancing colour to my colour scheme in my brand guidelines. I believe my choice of colours hold a conceptually sound reasoning  and as I am the driving force of my project, I shall take on advice gladly but will decide for myself as to wether I believe in these suggestions myself.

Empathy & Enterprise.I drop stuff and what video.

Today I began filming for my video for my FMP project. In the video I will be capturing footage as I drop objects by my feet. The object will vary each time where I will also curse differently each time I drop an object. The initial problems I encountered was holding the camera with both hands whilst an object dropped to my feet, I had no way of doing this without the camera moving or my hand shaking. I attempted it however on my own and the camera would move or I would forget to curse. I then had my friend Marta held various objects as she stood closely behind me and dropped them by my feet on cue. Initially i was going to hold the camera with the strap around my neck and hold it to its maximum length which is at my chest, each time i would use this as a baseline measure as to where to hold the camera each time.  However i soon held the camera mid shin height from my feet as the camera was not detailed enough to really focus properly on my feet. IO dropped objects such as my notebook,keys, a fork, my medication, lanyard, food, a glue stick, pencil case and a water bottle. Some of them i used simply for my first trial of recording but the keys,pencil case, water bottle, cutlery and food are objects i drop on a regular basis, carrying them from room to room or even out of my bag I drop or knock to the floor. This video is going to be edited so the shots are very fast paced with a curse on each one, maybe adding in some background music to accompany the video to add to the humour. I am also going to have a graphic on the end shot of ‘I drop stuff and what?’ Over the weekend I will be making videos  and practicing with the composition of the camera, the phrases i will say and the objects I will drop. I will also be changing my shoes and the floor I will be dropping the objects on for each video so the video appears more varied and engaging to view. Also that my dropping of objects doesn’t stick to one area, my miss coordination occurs outside, at the gym, at university, as i commute, in shops and at home.

Hothouse talk. Craig Oldman.

The Funniest guy we’ve had!
Today we had guest speaker Craig Oldman who began his talk on Good design. Oldman spoke of how it was hard to nail down what was good design, you’ve got to nail down what you think is good. The term ‘good’ is really subjective. You must define creativity and understand what you value as good design and why. Then you’ll know what it takes to achieve it. I thought this was a lovely point, because I feel that as I come to the end of course, I feel there is this emphasis on a a complete consideration to every aspect of design. I agree with this only to a certain extent, sometimes too much consideration becomes over design. Anyone can think creatively but as designers this is like an athletes muscle, trained more intensely than the average thinker. He talks of the industry snobbery, and how tuning into this can lead you to miss out on spontaneous creativity. Oldman clearly has a love for the type of random creativity you’ll find on the streets, in toilets, something random your parents have made or did. Design with empathy, this term he used a lot and this is probably one of the most valuable points to our studio of Empathy & Enterprise.
Without something to say and the courage to say it, not even the best design can save you. His presentation showed numerous images of riots and picket lines back in the 80’s. What Craig shows is his obvious passion for this stereotyped Lofi design and creativity by the average day man or woman picketing a factory or Protesting against new policies. He talks how these people “have got something to fucking say and they’re gonna fucking say it”. He appears very much in favour of traditional designing than the new age of sitting behind a Mac and picking a typeface for a poster. This is the first designer I felt had a real opinion on design which is that if you have something to say, then have the courage to say it and not become a design snob. As the current industry of design is so heavily diluted with technical and digital methods, I believe there is this type of snobbery surrounding design. Sometimes the best design is done by mistake and by hand, the spilling of paint, leaning in some ink, smudging or tearing paper. None of this by the click of a mouse. Oldman commented on being switched on to the world and not just seeing things and walking away but analysing creative decisions and asking questions. Information is everywhere but knowledge is applied. He thinks the most valuable skill is empathy. Experience lets you to gain insight, and this in turn makes you a more in depth designer and creative thinker. One of Oldmans projects book was a compilation of the posters and photography taken during the miners strike during the 80’s.
He ended his talk by saying to use your creativity to say what you want to say. If have your own beliefs and convictions and you’re prepared to work incredibly hard, then you can and will make work that really resonates with you.

Empathy & Enterprise. FMP Poster play.

After my first trial mock up for a website, I decided to still work digitally for the day as this is my weakness and I want to become more confident and comfortable with digital. I have been working on the dyspraxia word play posters and have been experimenting with the composition layout as either portrait or landscape. I have also been playing with the placement of the wording. I placed the text at the top. at the bottom, the words spaced out going down the page and also a mix of capitols and lowercase. I worked in the type Haettenschweiler, this has become my favourite type so far due to the thickness of the letters and the overall look of the letters especially when in capitols. Wanting to create awareness of Dyspraxia defends my use of capital type as large letters work effectively in capturing attention and creating impact. I am enjoying this process of making visuals with my word play and believe I have found a personally comfortable combination of my ideas with a digital application that is to my standards and hopefully my peers.

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This was the initial poster design that i felt worked well, the letters are crisp, the type works well and the pink works well against the black and white type and background.
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Placing the text at the top leaves space at the bottom which could possibly be filed by an illustration , an image or some type of graphic
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The effect of this poster is not as impacts, i came to the conclusion from the other posters that lowercase was not as striking as capitol letters.
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U wanted to see what it would look like in landscape composition and find that the posters for this work play work better in portrait.
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Again placing the text at the bottom leaves room for an image or graphic at the top, or a smaller tagline, maybe part of a conversation to be read before the larger tagline.

Empathy & Enterprise. Book Type.

I have spent the past few weeks working on my hand written type for the accompanying text for the Dyspraxia book. I have been working in combination of wax crayon and black marker. Today I have managed to finish all type pages except the title page that I had problems with and after drawing type the entire day, I chose to leave it as I simply didn’t have the energy to finish it. I will be working on the illustrations tonight and tomorrow to complete the book by this Friday a self initiated deadline. I was really struggling with writing the word Dyspraxia on the title page. Every single time I attempted to write this word in wax crayon I was not pleased with the outcome and I am considering a combination of marker and crayon instead of solely crayon, but we’ll see how that goes. I took into account that being tired will impact my work so I will continue with the cover page tomorrow.


Empathy & Enterprise. FMP refining.

Using wax crayons I began working on the type or my book which I will be hand rendering, The inspiration for the style of this book is a combination of keri smiths Wreck This Journal series and my own colouring drawings I did as a child,  I have vivid memories of using the colours pink, yellow and teal or baby blue on white paper which were apparently my favourite colours to use a kid when I used crayons. I am using this for my book title as essentially this project is about my self but also lending itself to creating awareness to a disorder through myself as a platform.FullSizeRender_6FullSizeRender_5FullSizeRender (4)FullSizeRender_1 (3)FullSizeRender_6FullSizeRenderFullSizeRender_1

The cover on the left is my favorite of the collection I have drawn due to the use of colour and the letters were all almost perfect, the letter ‘y’ i feel needs to be thinner but other than that this is most likely going to be my chosen type.


Empathy & Enterprise. FMP refining.

I have been working on my illustrations for the Dyspraxic book and I knew I wanted to use a wax crayon for the type as I wanted that child like playfulness to the book. I purchased a pack of crayola crayons and began illustrating the pages properly. I added pages about dyspraxia and the symptoms of the disorder. I also illustrated the front cover which I had most fun doing. FullSizeRender (2)IMG_0577FullSizeRender_1 (2)IMG_0579FullSizeRender_2 (2)IMG_0581FullSizeRender (3)

Empathy & Enterprise. FMP sketching.

  • I illustrated drawings for the how to be dyspraxic book. I sketched out broken tea cups, keyhole, chatting mouth, can tin opener, lamp posts, spiking cups and hands. Each instructional activity will have an illustration. I worked with pencil then ink then eventually watercolour.