Empathy & Enterprise. Hand in and evaluation of my year.

Handing in was a real pleasure to do because as i laid out all of my work i was surprised by how much I had to hand in. Initially i felt like my pile of work wouldn’t look particulate large but then i realised i had several Brand theatre pieces still in my studio space. I laid out all of my work in order of briefs, piled up my sketchbooks in order of there completion, placed my product prototypes on the side, and left specific annotations for each section of the piled work in order better help the examiners understand the work they were viewing beforehand. This i think helps them also to better engage with my project and allow them to see my continual development and iteration process as i came to a conceptualised FMP.  I feel i have worked my FMP to the best of my ability, however, as i have learning difficulties and should have been awarded the extension but was however not able to have an assessment in time before my hand in, if i had had the two week extension I feel i would have generated more work and possibly excelled the concepts of my website mockups further. Working with the time frame i and however I worked incredibly hard on digital work which i am not family with, i feel i have done myself proud in managing to render digital work in the space of five days before hand in after my project came into a review and told to rethink its visualisation. The Empathy & Enterprise studio has taught me a vast amount about Branding and the minute considerations taken in creating and excelling a brand. I learned through this module what a manifesto is, the brand ethos and what they want to achieve and stand for. I also learned a lot regarding concept boards,  market research, surveys, infographics, logo realisation, prototyping and  brand touchpoint. Each brief during the third year has served to simulate the practice of brand design. In hindsight I have enjoyed this studio but went intuit it thinking i would be learning and eventually branding myself as a designer and illustrator. This was not what I ended up doing. I have found that this studio has revealed how I excel more as a creative thinker  and find my struggles come to the physical visual communicating of an idea, something i will work on or work around by using methods to help overcome this. I have discovered a lot about my identity as an illustrator and as a potential designer and have found the final year at university to really be the year one straits to figure out who they are and what they’re intellectual capitol is.


Empathy & Enterprise. Website refinement.

Today i realised i wanted to add another page with amore in-depth description of the disorder of Dyspraxia so remembering one template i had seen previously, I made this page giving an overview description of the disorder. Listing the symptoms and what Dyspraxia is in such detail. Dyspraxia is the developmental coordination disorder that affects fine and gross motor coordination in children and adults, it is not just a physical condition but also one that affect the ability to plan, organise carry out daily tasks such as grooming, chores and conversing with others. I wanted to tell this as i felt I had emphasised the physical problems of the disorder which are the most evident whereas the real nitty gritty to this disorder is its ability to completely muddle up the function of the brain to carry out a simple daily task. This is why I struggle with planning journeys, travelling on the london underground, following simple verbal instructions, remembering things such as materials to bring telcos, remembering deadlines and managing my time. I made this page and also more information to the interactive page of Dyspraxia. Screen Shot 2016-05-19 at 4.26.32 PMScreen Shot 2016-05-19 at 4.26.49 PM

Brand Application

Lecture and workshop today presented us with a task to work in a group of 4 to look at a series of given resources such as Dalziel & Pow,Creative bloq, spin and studio output, and from these create a range of visualisations using digital methods. I was given the job of iterating the logo to a brand ‘Smile Photography’ within my group. I used indesign to create a series of iterations of the given logo whilst my team worked their own given tasks. Initially I found this difficult as I am not completely used to Indesign other than using it to create pages for publication from a previous project, but after a tutorial with Ricardo I was then away with iterating the brand name. The purpose for my task was not to re design the logo but to iterate the logo in different colours with lock ups, which are boxes that encapsulate the name inside. I played around with the shades of blue and then played with using shapes to contain the logo.

Understand that branding is to sell something, and to do this successfully is to entice and convince the viewer or customer to buy into the brand and confirming touchpoint through signing,stationary and packaging. And this has made me begin to bring in this idea in consideration to my breakfast brand, having to consider every nuance of design. Through looking at photography on these branding websites I realise that I need to photograph my DipTea product with a digital camera in a photography studio. I recently photographed my products in the photography studio and realised how much more professional and clean the images looked. I am in the process of sourcing means to make my packaging for my product and intend to photograph it in situ and in a studio.

This lecture taught me to consider the application of my brand beyond a type and apply to other visualisations such as stationary, mugs and digital means such as apps and web designs.

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Brand Theatre. Display ideas


Inspired by the Lula magazine brand display by creative agency Fiona Leahy, I began my initial sketches into how I am envisioning my Diptea brand display. The creative agency of Leahy worked with illustrator Emma Rios who decorated the pop up stall in situ in Harvey Nichols. I loved how the illustrations spoke so boldly about the thematic and attitude of the magazine which seemed very playful, lighthearted and very dreamy. It looked to me so innocent like a little girls dollhouse cutout, the warm pink colours inside also alluded this innocent and lighthearted vibe to the brand value and experience.  My initial sketch ideas are made with a black brush pen. The space I have is a large white wall so I intend to design a tea shop setting onto the wall- a window and a shelf that I will make 3D so I can also sell my Diptea cakes in their handmade packaging. I have also been toying with the idea of a  hanging doorway for people to walk through and come for abit of cake and have a little chat. I’m going to be placing a small round table and two chairs for two people to actually have a drink and snack. With this I am trying to illuminate my brand values of social interaction, I love going to tea rooms and it’s the interaction between many of the men and women of all ages that I feel make a tea room what it is. It is also a cosy and indulgent brand with luxury finger sized cakes to eat over a long chat with a friend or family member. I am still in the design and sketching stage but intend to stick with this style of displaying my brand. imageimageimage

Brand theatre! New project

New brief for our Breakfast  project. Entitled Brand Theatre- my task is to bring my brand values from my breakfast unscrambled project to life in a 3D display (merchandising) or saleable object (merchandise)

The outcome might be something simple but iconic for the brand. I have to think about subtle expressions of the brand that aren’t branded with your logo. I must consider how I might delight or surprise your customer and how I can involve them in experiencing my brand.

Immdeiatley I began research into brand experiences and looked into different brand displays.