Empathy & Enterprise. Hand in and evaluation of my year.

Handing in was a real pleasure to do because as i laid out all of my work i was surprised by how much I had to hand in. Initially i felt like my pile of work wouldn’t look particulate large but then i realised i had several Brand theatre pieces still in my studio space. I laid out all of my work in order of briefs, piled up my sketchbooks in order of there completion, placed my product prototypes on the side, and left specific annotations for each section of the piled work in order better help the examiners understand the work they were viewing beforehand. This i think helps them also to better engage with my project and allow them to see my continual development and iteration process as i came to a conceptualised FMP.  I feel i have worked my FMP to the best of my ability, however, as i have learning difficulties and should have been awarded the extension but was however not able to have an assessment in time before my hand in, if i had had the two week extension I feel i would have generated more work and possibly excelled the concepts of my website mockups further. Working with the time frame i and however I worked incredibly hard on digital work which i am not family with, i feel i have done myself proud in managing to render digital work in the space of five days before hand in after my project came into a review and told to rethink its visualisation. The Empathy & Enterprise studio has taught me a vast amount about Branding and the minute considerations taken in creating and excelling a brand. I learned through this module what a manifesto is, the brand ethos and what they want to achieve and stand for. I also learned a lot regarding concept boards,  market research, surveys, infographics, logo realisation, prototyping and  brand touchpoint. Each brief during the third year has served to simulate the practice of brand design. In hindsight I have enjoyed this studio but went intuit it thinking i would be learning and eventually branding myself as a designer and illustrator. This was not what I ended up doing. I have found that this studio has revealed how I excel more as a creative thinker  and find my struggles come to the physical visual communicating of an idea, something i will work on or work around by using methods to help overcome this. I have discovered a lot about my identity as an illustrator and as a potential designer and have found the final year at university to really be the year one straits to figure out who they are and what they’re intellectual capitol is.

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Pechakucha presentations before Christmas break!

Before we dashed off home towards our Christmas trees each studio made a pechakucha presentation highlighting their studio ethic to wrap up the semester! Besides simply making a presentation each studio had to exhibit and present their current work and briefs. Empathy and Enterprise studio had to focus on conveying our brand identity from our current brief Breakfast Unscramvled, making our exhibitions quite like pop up stalls as it were. We also exhibited all and any work we had individually made for the briefs. My initial ideas were to be quite theatrical with inspiration from Fionah Leahy design agency, but I was told that I needn’t go to such extremes and the time was short so I decided to reign in the scale and make a few pieces to illustrate the Diptea brand for my exhibition. Each studio presented a pechakucha that highlighted the briefs and ethos of the studio, also highlighting individual and strongest approaches to the briefs. Other than my studio empathy and enterprise my favourite studio was local universe, they’re studio is in my opinion one of the most successful studios in that they have physically made a fantastic working environment that encourages creativity. The studio also is very collaborative and has this real fun and playful vibe. The empathy and enterprise studio seems to me quite bland and u think all it needs is a lick of orange paint to add some brightness to the studio, now the walls are decorated with work it wwill breed more creativity.

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