Handing in was a real pleasure to do because as i laid out all of my work i was surprised by how much I had to hand in. Initially i felt like my pile of work wouldn’t look particulate large but then i realised i had several Brand theatre pieces still in my studio space. I laid out all of my work in order of briefs, piled up my sketchbooks in order of there completion, placed my product prototypes on the side, and left specific annotations for each section of the piled work in order better help the examiners understand the work they were viewing beforehand. This i think helps them also to better engage with my project and allow them to see my continual development and iteration process as i came to a conceptualised FMP. I feel i have worked my FMP to the best of my ability, however, as i have learning difficulties and should have been awarded the extension but was however not able to have an assessment in time before my hand in, if i had had the two week extension I feel i would have generated more work and possibly excelled the concepts of my website mockups further. Working with the time frame i and however I worked incredibly hard on digital work which i am not family with, i feel i have done myself proud in managing to render digital work in the space of five days before hand in after my project came into a review and told to rethink its visualisation. The Empathy & Enterprise studio has taught me a vast amount about Branding and the minute considerations taken in creating and excelling a brand. I learned through this module what a manifesto is, the brand ethos and what they want to achieve and stand for. I also learned a lot regarding concept boards, market research, surveys, infographics, logo realisation, prototyping and brand touchpoint. Each brief during the third year has served to simulate the practice of brand design. In hindsight I have enjoyed this studio but went intuit it thinking i would be learning and eventually branding myself as a designer and illustrator. This was not what I ended up doing. I have found that this studio has revealed how I excel more as a creative thinker and find my struggles come to the physical visual communicating of an idea, something i will work on or work around by using methods to help overcome this. I have discovered a lot about my identity as an illustrator and as a potential designer and have found the final year at university to really be the year one straits to figure out who they are and what they’re intellectual capitol is.
After spending a week on website mock-ups and making them into a series of display boards of the components to each part of the website, I printed them onto 175 gsm paper and then intend to mount them onto display card. The printing process had a few problems when the ink ran out on one print and then smeared across the edge of another, ruining two pieces of paper. I had only two more pieces to work with and if the printer ruined these two then I would have to resort to using the low quality printer paper. Thankfully I went to a different printer and they came out perfect. I went over the text meticulously checking spelling and believe I corrected all mistakes. Each board I placed the brand logo on the bottom right of the page which was supposed to be cut off the page but when I exported this it came out fully rendered on the page. I did not realise this until I had printed each of the mock-ups. I also realised that one mock up was smaller in its layout with the website pages sitting closer in the middle of the page, I do not know why this happened after I exported this. I believe that if these are to be exhibited at the summer show this particular board mock-up will need to be re done. I completed this digital collection of work to the best of my ability and am surprised at what I have managed to create as I had never seen my visual communicating being achieved through digital means. Since using digital means to create I am now determined to gain a sound knowledge of programmes such as Photoshop, illustrator, InDesign and even premier and after effects. As I do not want to limit myself in any field of creating. The more I know the more diverse my creative skill set and the more platforms my designs can reach.
https://vimeo.com/user45796169 – link to video on vimeo account.
As I am nearing the end of my process and finishing off work for my final summative hand in I struggled on editing my video for submission. I had the much appreciated help of my friend who essentially took over the process and edited the video for me as I was still in the process of making mockup websites. i sat close with the process explaining what I wanted and this was done. The video footage was not of great quality as my camera is old and is not a film camera but i did not have the time to re film all of this so I worked with the footage i had. I had several clips that were not of any use due to the camera shaking, me forgetting to curse on command after the object dropped, the object falling out of shot or the background noise interrupting the shoot. I wanted the tagline for the video to appear at the end of the last video footage but through the editing process we came to the conclusion that the title looked better at the beginning of the video as it gave the video context. The type appeared in fast single edits which were quite punchy, linking very well with the manner in which i dropped the objects in the video. I am not a fan really of using video as a piece as i am completely at a loss with what makes a good camera angle and the editing process seems incredibly difficult. However i did think this of digital design work and i have powered through a week of digitally rendering pieces, so perhaps I will venture into video more so in the future, I won’t rule it out as an option. This video is far from perfect but will have to suffice as I have set no more time for processing pieces now as i am now spending the next two days going over sketchbook checking i meet the learning outcomes head on in preparation for the hand in. Improving this video would include using a professional video camera or atlas a more sophisticated version of my own, planned camera angles which would be held at the exact position for each clip-a tripod would be effective in achieving this. Essentially i was focused on capturing this footage and creating a quick video, obviously the video is not a focal final piece as the attention to detail would be to abetter level, the digital pieces i have been working on are in fact the central pieces. I however didn’t want to hand in FMP only in flat formats, this way I have made a compilation of photocopy prints, hand rendered illustrations, digital mockups and a video.
Today i carried on making my mock up website pages and made a page about dyspraxia and a page about a collaborative artist print book as a product. The processes today were bit slower as I was spending a long time trolling through the web looking for suitable PSD mockup files that were also for free. I managed to find a few but unfortunately could not find on for a pair of sneakers for an idea of branded shoes for the brand. I was very excited about this idea because it correlated to the characteristic symptoms of clumsy footing and tendencies to trip over a lot. I imagined a white sneaker with the brand name written on the tongue and with a catchy phrase or special design on the underneath of the shoe, marking like the eco footprint but would be called the dyspraxia footprint. I however could not find suitable psd mockup so am unfortunately having to put this on hold indefinitely unless i find one or come up with a new solution. I had a few troubles with making some psd mockups because I am not familiar with photoshop and how it works, which made the process increasingly difficult. I overcome this from the help from a fired and playing with it until i managed to remember how to work with each layer.
So taking the advice i began altering the website front page by changing the colour of the type, using a minimal amount of pink s this is a lot heavier throughout the mockups. Instead of the word enter i opted for let us show you, i felt it more personal and this speaks heavily to my project as hole for me and how I want to communicate a message surrounding an under recognised condition such as dyspraxia.
My tutor did express his uncertainty surrounding the colour pink as part of my brand identity colours. I however am not changing this, I have stated quite clearly the reasoning for this colour, from its igniting poster work ‘on Wednesdays we wear pink’ to my iteration ‘on Wednesdays we sit on the spectrum’. I also believe firmly that this colour suggests a playful, fun and positive attitude and this is exactly I am aiming for my FMP. I am however aware of its use for charities and campaigns commonly and heavily associated to women, which is why i employed the use of turquoise as a balancing colour to my colour scheme in my brand guidelines. I believe my choice of colours hold a conceptually sound reasoning and as I am the driving force of my project, I shall take on advice gladly but will decide for myself as to wether I believe in these suggestions myself.