I made two pages compiling all of the digital website and psd mockups I have done. Only four Psd mockups have been made but with eight mock up websites. Therefor i have made Four website product mockups, one front page, one information page and one page without a product. I am considering removing this last page as the intentions were to create a sneaker psd mockup for the brand, as i have been unable to do this I feel the page does not warrant anything even after I tried to make it a simple activity page, i feel it lacks concept compared tot he other conceptualised pages I have rendered. I believe I should make a few more psd mock up product. I am still to make a notebook one which I am currently about to work on. I also feel i need another page on the symptoms and information on dyspraxia, I have currently made one which has the word spelt out which activates when the curser hovers over a letter. Despite this i think it would be common sense to have a page that details explicitly the mechanics of the contain using a template I have employed for the first information page.
After another quick talk with Adrian , it became a lot clearer on the direction of my project and what actual deliverables I was to create and I am now feeling more certain and positive about my FMP. The deliverables I am to create are a series of concept boards of website mock ups for the brand ‘DON’T DYS ME’ . Before I could begin this line of work properly I had to firstly create my own brand guidelines which i was initially completely at a loss for, after some research and conversations with my peers i came to understand that a brand guideline is almost like a how to and why book about my brand. My brand guideline contains how to make the brand logo, the manifesto, colour scheme, colours not to use and type choices. Initially I made the pages for the guideline in Illustrator and then realised it was to be a printed book so I went straight over to indesign and made my first Brand guideline. It was very beneficial to me to make this guideline as it served to make me answer questions about why i chose the colour schemes, also why I chose certain colours over others and defend my reasoning. The chosen colour pink for the brand logo was partially influenced by the wordplay poster ‘On Wednesdays we sit on the spectrum’ taken from ‘on Wednesdays we wear pink’, it then became a permanent fixture for the brand as this colour projected the positive attitude the brand stood for in that it supports and celebrates Dyspraxia.I chose an accompanying colour of turquoise as well as black for the type and white for the backdrop, the turquoise was specifically chosen to add another component colour for the graphics such as enlarged type and shapes,but also to show that the website was not targeted towards women as pink is a heavily associated feminine colour. I chose the type Haettenschweiler as it is a very bold type and picking a type was a real struggle as to me all type either looks the same when its not drastically different. The logo, brand name and the text for the website are all written in capitol letters as i feel this is a style element to my brand and also that capitol letters by default are used for important words, with the concept of my FMP being to highlight an importance of creating awareness for a common disorder such as Dyspraxia, I felt this decision was just. The process became easier than I anticipated as I went along, I’m usually quite uneasy with digital work. The brand guidelines will most likely need something added to it that I have currently not thought of after another review with my tutor, now I am to start the mock up of my websites.
The process for the pages has taken a series of days to make. I experimented with holding the pen in different hand positions to create different pen marks and type styles, once I created a type I liked I would replicate it for a final page which usually resulted in me writing a word in a style I didn’t like, so I would be gin again. I experimented with underlining the words, drawing arrows a light sparkle marks around them and each page I attempted to further develop the style of the type. The problems I encountered during this process was remembering not to simply write in my own handwriting and adopt an actual stylist flare to the way I would execute a letter, to compensate for this I would take extra care between writing each word, waiting a few seconds, observing the previous pages I had written and copying the type style slowly. I realised that the faster I wrote the text the more the type would simply be my own handwriting. Having hand rendered the type an images I will then begin committing them onto indesign.
Choosing the type for the pages of my book took a series of variations of differing hand rendered type. they may appear the same but I spent days redoing the typography for each activity. I was making variations of using the marker type after I encountered the problem with writing the text in wax crayons which was not possible due to the pigment not being dark enough and my handwriting becoming twice as big. Writing the text in my own handwriting is how I had envisioned the book and generally I am not comfortable with using digital type as if i can’t make up my mind on various digital types because to me they all appear the same. This is my process and way of practice and this is evident in my working practice throughout the duration of my degree, majority of my works have been hand rendered to begin with and this is part of my designed identity.
This type was for the activity where the person using the book has to jam there key a few times right next to the lock before finally putting it into the keyhole, this was to demonstrate the difficulties in fine motor coordination such as placing a key into a lock. I decided to use this activity as I struggle with this frequently, I hate using keys. I chose the first type as my final page for the book due to the way I drew the lowercase t and the use of baby blue wax crayon. I liked this more than the use of orange and the capital ‘T’ as the colour was a lot lighter than the orange and I wanted these type of colours for my pages.