Empathy & Enterprise. Look Mum No Hands Revisit.

With the deadline looming I went over making sure I was not only rendering work for my FMP but also completing  previous briefs from the interim assessment. My work for the brief Look Mum No Hands was not finalised so I went back over the work I made for this project, the work ranged from sketches and photographs of the café itself, the space we were investigating and a large collection of prints from photocopying. The first rendered outcome I made was an illustration of the brand component which included the signage if the window, an observational drawing of the occupants inside the café on one day and the bicycles above, all encompassed into one illustration. As I was told this wasn’t effective enough in hitting the brief I was told to re iterate it somehow, so I took my illustrations and played around with it on a photocopier and folding it up. Usually I re work a piece by physically reworking the piece I have just as a process that seems to work for me. I made a series of illustrations onto acetate to begin with simply to maybe experiment with different mediums. I found this project in the beginning particularly dry as we were to create an illustration of our interaction with the brand touch point within the café, which to me didn’t allow for as much creative freedom as I wanted. But this wasn’t necessarily a bad thing in that these creative limits essentially give us a taster of the industry of branding and the creative industry itself, meaning that when we enter it and most likely work for someone else for  a period of time we wont get much creative freedom to do whatever we want as we will always have a brief guide to follow. So I made a compiled collection of morphed and reiterated illustrations of the café and searching through these I decided to work with them. I did not have a lot if time to spend on this project in the few weeks before hand in to revisit, so i worked with what I had made my collection of my morphed illustrations into an A4 printed book. This process didn’t take particularly long but when it came to printing I had to place my paper into the bypass tray as I jammed the printer with my own paper that was 200gsm, too thick for the printers to work with. After this slight hiccup I managed to render a final outcome for the look mum no hands brief which was only a two week running brief. I was happy with the outcome as it included abstract versions of my initial outcome for the brief


I bound the book using gold bulldog clips that I feel contrasted well against the black and white print to the book.

Empathy & Enterprise. Mockup website overview.

I made two pages compiling all of the digital website and psd mockups I have done. Only four Psd mockups have been made but with  eight mock up websites. Therefor i have made Four website product mockups, one front page, one information page and one page without a product. I am considering removing this last page as the intentions were to create a sneaker psd mockup for the brand, as i have been unable to do this I feel the page does not warrant anything even after I tried to make it a simple activity page, i feel it lacks concept compared tot he other conceptualised pages I have rendered. I believe I should make a few more psd mock up product. I am still to make a notebook one which I am currently about to work on. I also feel i need another page on the symptoms and information on dyspraxia, I have currently made one which has the word spelt out which activates when the curser hovers over a letter. Despite this i think it would be common sense to have a page that details explicitly the mechanics of the contain using a template I have employed for the first information page. Mm1

Empathy & Enterprise. Brand Guidelines.

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After another quick talk with Adrian , it became a lot clearer on the direction of my project and what actual deliverables I was to create and I am now feeling more certain and positive about my FMP. The deliverables I am to create are a series of concept boards of website mock ups for the brand ‘DON’T DYS ME’ . Before I could begin this line of work properly I had to firstly create my own brand guidelines which i was initially completely at a loss for, after some research and conversations with my peers i came to understand that a brand guideline is almost like a how to and why book about my brand. My brand guideline contains how to make the brand logo, the manifesto, colour scheme, colours not to use and type choices. Initially I made the pages for the guideline in Illustrator and then realised it was to be a printed book so I went straight over to indesign and made my first Brand guideline. It was very beneficial to me to make this guideline as it served to make me answer questions about why i chose the colour schemes, also why I chose certain colours over others and defend my reasoning. The chosen colour pink for the brand logo was partially influenced by the wordplay poster ‘On Wednesdays we sit on the spectrum’ taken from ‘on Wednesdays we wear pink’, it then became a permanent fixture for the brand as this colour projected the positive attitude the brand stood for in that it supports and celebrates Dyspraxia.I chose an accompanying colour of turquoise as well as black for the type and white for the backdrop, the turquoise was specifically chosen to add another component colour for the graphics such as enlarged type and shapes,but also to show that the website was not targeted towards women as pink is a heavily associated feminine colour. I chose the type Haettenschweiler as it is a very bold type and picking a type was a real struggle as to me all type either looks the same when its not drastically different. The logo, brand name and the text for the website are all written in capitol letters as i feel this is a style element to my brand and also that capitol letters by default are used for important words, with the concept of my FMP being to highlight an importance of creating awareness for a common disorder such as Dyspraxia, I felt this decision was just. The process became easier than I anticipated as I went along, I’m usually quite uneasy with digital work. The brand guidelines will most likely need something added to it that I have currently not thought of after another review with my tutor, now I am to start the mock up of my websites. Screen Shot 2016-05-13 at 2.09.10 PMScreen Shot 2016-05-13 at 2.09.17 PMScreen Shot 2016-05-13 at 2.09.24 PMScreen Shot 2016-05-13 at 2.09.30 PMScreen Shot 2016-05-13 at 2.09.37 PM

Empathy & Enterprise. FMP refinement and development.

The process for the pages has taken a series of days to make. I experimented with holding the pen in different hand positions to create different pen marks and type styles, once I created a type I liked I would replicate it for a final page which usually resulted in me writing a word in a style I didn’t like, so I would be gin again.  I experimented with underlining the words, drawing arrows a light sparkle marks around them and each page I attempted to further develop the style of the type. The problems I encountered during this process was remembering not to simply write in my own handwriting and adopt an actual stylist flare to the way I would execute a letter, to compensate for this I would take extra care between writing each word, waiting a few seconds, observing the previous pages I had written and copying the type style slowly. I realised that the faster I wrote the text the more the type would simply be my own handwriting. Having hand rendered the type an images I will then begin committing them onto indesign.


Empathy & Enterprise. FMP letter refinement.

Choosing the type for the pages of my book took a series of variations of differing hand rendered type. they may appear the same but I spent days redoing the typography for each activity. I was making variations of using the marker type after I encountered the problem with writing the text in wax crayons which was not possible due to the pigment not being dark enough and my handwriting becoming twice as big. Writing the text in my own handwriting is how I had envisioned the book and generally I am not comfortable with using digital type as if i can’t  make up my mind on various digital types because to me they all appear the same. This is my process and way of practice and this is evident in my working practice throughout the duration of my degree, majority of my works have been hand rendered to begin with and this is part of my designed identity.

Empathy & Enterprise. Type refinement

Another Letter ‘T’.

This activity gets the person engaging with the book to write on the opposite page as hard as they can with a pen or pencil, this is something many dyspraxics tend to do. As a child and still today, I would press increasingly hard on my pencil when drawing and writing. This book works as an instruction manual and activity book so drawing the inside pages with crayon aided in conveying a lighthearted and fun tone to the book.  I chose the first page as the combination of different types and the first letter worked well on the page and was executed the best out of all the type pages.


Empathy & Enterprise. Type development

Letter ‘T’

This type was for the activity where the person using the book has to jam there key a few times right next to the lock before finally putting it into the keyhole, this was to demonstrate the difficulties in fine motor coordination such as placing a key into a lock. I decided to use this activity as I struggle with this frequently, I hate using keys.  I chose the first type as my final page for the book due to the way I drew the lowercase t and the use of baby blue wax crayon. I liked this more than the use of orange and the capital ‘T’ as the colour was a lot lighter than the orange and I wanted these type of colours for my pages.



Empathy & Enterprise. Book Type.

I have spent the past few weeks working on my hand written type for the accompanying text for the Dyspraxia book. I have been working in combination of wax crayon and black marker. Today I have managed to finish all type pages except the title page that I had problems with and after drawing type the entire day, I chose to leave it as I simply didn’t have the energy to finish it. I will be working on the illustrations tonight and tomorrow to complete the book by this Friday a self initiated deadline. I was really struggling with writing the word Dyspraxia on the title page. Every single time I attempted to write this word in wax crayon I was not pleased with the outcome and I am considering a combination of marker and crayon instead of solely crayon, but we’ll see how that goes. I took into account that being tired will impact my work so I will continue with the cover page tomorrow.


Empathy & Enterprise. FMP refining.

I have been working on my illustrations for the Dyspraxic book and I knew I wanted to use a wax crayon for the type as I wanted that child like playfulness to the book. I purchased a pack of crayola crayons and began illustrating the pages properly. I added pages about dyspraxia and the symptoms of the disorder. I also illustrated the front cover which I had most fun doing. FullSizeRender (2)IMG_0577FullSizeRender_1 (2)IMG_0579FullSizeRender_2 (2)IMG_0581FullSizeRender (3)

Empathy & Enterprise. FMP.

Today I worked on my FMP and creating visual posters with the word play of Dyspraxic tendencies. Today I worked on the tag line “I DROP STUFF..AND WHAT?’. I liked this word play and began at home by tracing out a type in capitol letters, I used Helvetica as a fail safe type and despite the controversy around it, I actually really like Helvetica even though its been over used like an old joke. I traced these letters onto an A1 piece of paper then began tracing in the square shapes where I would add colour. I then began painting in these letters with acrylic paint, which did not work out well. The paint was thick and would not draw a prolonged line of colour before running out of paint, this made the edges of the letters uneven and ruined the cleanest i had started with. I played around briefly with using the vibrant colours for the coloured squares but overall the poster was not working well at all. Today I came in to try my hand at making these posters through adobe illustrator or maybe photoshop, I used illustrator as I am familiar with this software.  I managed to make a pattern of colours which i then printed out with the type separate, then collaged onto and photocopied. It was probably a slower way to make the first poster experiment but I am not comfortable completely digitalising my work so i have combined the two. I played around with photocopying and sliding the words around on the background, letting the words fall down the page like they had been ‘dropped’. I enjoyed this process as i made several posters and visual pieces. I am still due to have a tutorial of my current work with my tutor and this will decide wether i continue with this work or perhaps go down a different route but as of yet I am enjoying creating posters, this idea of celebrating my disabilities will still be the theme of my fmp just perhaps through different mediums and intentions of how to convey this. DSCN0993DSCN0994DSCN0995DSCN0996DSCN0997DSCN0998DSCN0999DSCN1000DSCN1001DSCN1002DSCN1003