I printed my brand guidelines on 200 gsm paper in colour and bound with gold bull dog clips, a theme I have used for binding of all my works for submission. Upon printing everything was laid out straight and correct, after printing and biding I realised how again there was a problem, the pages were all slightly off kilter. This was incredibly infuriating but the more I looked at it, the more I felt this lent itself particularly well to the topic of Dyspraxia and the difficulty those with Dyspraxia have with writing in and on a straight line. The brand guideline consisted of how to make the logo, colour schemes, colours schemes not to use, typefaces and a manifesto.
https://vimeo.com/user45796169 – link to video on vimeo account.
As I am nearing the end of my process and finishing off work for my final summative hand in I struggled on editing my video for submission. I had the much appreciated help of my friend who essentially took over the process and edited the video for me as I was still in the process of making mockup websites. i sat close with the process explaining what I wanted and this was done. The video footage was not of great quality as my camera is old and is not a film camera but i did not have the time to re film all of this so I worked with the footage i had. I had several clips that were not of any use due to the camera shaking, me forgetting to curse on command after the object dropped, the object falling out of shot or the background noise interrupting the shoot. I wanted the tagline for the video to appear at the end of the last video footage but through the editing process we came to the conclusion that the title looked better at the beginning of the video as it gave the video context. The type appeared in fast single edits which were quite punchy, linking very well with the manner in which i dropped the objects in the video. I am not a fan really of using video as a piece as i am completely at a loss with what makes a good camera angle and the editing process seems incredibly difficult. However i did think this of digital design work and i have powered through a week of digitally rendering pieces, so perhaps I will venture into video more so in the future, I won’t rule it out as an option. This video is far from perfect but will have to suffice as I have set no more time for processing pieces now as i am now spending the next two days going over sketchbook checking i meet the learning outcomes head on in preparation for the hand in. Improving this video would include using a professional video camera or atlas a more sophisticated version of my own, planned camera angles which would be held at the exact position for each clip-a tripod would be effective in achieving this. Essentially i was focused on capturing this footage and creating a quick video, obviously the video is not a focal final piece as the attention to detail would be to abetter level, the digital pieces i have been working on are in fact the central pieces. I however didn’t want to hand in FMP only in flat formats, this way I have made a compilation of photocopy prints, hand rendered illustrations, digital mockups and a video.
Today i realised i wanted to add another page with amore in-depth description of the disorder of Dyspraxia so remembering one template i had seen previously, I made this page giving an overview description of the disorder. Listing the symptoms and what Dyspraxia is in such detail. Dyspraxia is the developmental coordination disorder that affects fine and gross motor coordination in children and adults, it is not just a physical condition but also one that affect the ability to plan, organise carry out daily tasks such as grooming, chores and conversing with others. I wanted to tell this as i felt I had emphasised the physical problems of the disorder which are the most evident whereas the real nitty gritty to this disorder is its ability to completely muddle up the function of the brain to carry out a simple daily task. This is why I struggle with planning journeys, travelling on the london underground, following simple verbal instructions, remembering things such as materials to bring telcos, remembering deadlines and managing my time. I made this page and also more information to the interactive page of Dyspraxia.
I have continued my work on my website layouts and have completed three of them. I believe i will be making a few more of these but as of yet I am unsure. I need to print out a contents page of all the mock websites and then plan what is need from there. In the mean time i have completed three of these mockup boards, with my brand logo as a design element to these concept boards. I made annotation on the design elements such as what parts of the website would activate other parts, what information would be displayed on which page, the product details and such. As of yet I am pleased with the concept boards and am currently considering how to print them. It was said to me to print them on A2 300 gsm paper, i have decided against this simply for money costs as I don’t have the funds for this. I am considering A3 size and possibly the same gsm or maybe 200, but the boards must be durable to be picked up and viewed so most likely the thicker the better. I am also printing them at the university to save valuable time. Over this past week I had begun creating website mockups quite unsure of what they would turn out like and how I would engage with the digital process. I have had my problems, such as working photoshop efficiently, without my fellow colleagues helping me I would not have been able to complete some of the product mockups. I also had moments where the design elements began to confuse me as i was thinking of so many components at once, such as the quotation marks became very irritating to keep placing within the website as I had to juggle around the text and move the large letters around because I wanted to stay within a grid system i had cretated. I worked in illustrator to create these mockups which a few colleagues advised against but as I was on strict time limit I opted for the programme I was most and only familiar with and in the end the process came along well, using photoshop would have caused much more problems time wasting of me sitting around dumbfounded on how to work the software.
Today i carried on making my mock up website pages and made a page about dyspraxia and a page about a collaborative artist print book as a product. The processes today were bit slower as I was spending a long time trolling through the web looking for suitable PSD mockup files that were also for free. I managed to find a few but unfortunately could not find on for a pair of sneakers for an idea of branded shoes for the brand. I was very excited about this idea because it correlated to the characteristic symptoms of clumsy footing and tendencies to trip over a lot. I imagined a white sneaker with the brand name written on the tongue and with a catchy phrase or special design on the underneath of the shoe, marking like the eco footprint but would be called the dyspraxia footprint. I however could not find suitable psd mockup so am unfortunately having to put this on hold indefinitely unless i find one or come up with a new solution. I had a few troubles with making some psd mockups because I am not familiar with photoshop and how it works, which made the process increasingly difficult. I overcome this from the help from a fired and playing with it until i managed to remember how to work with each layer.
Arriving early this morning I began my first series of mockups for my website pages for my FMP. Following a template i found in a large compiled book.Using illustrator I began the process of making the first page mock up where I used an ellipse tool and simple rectangle box to make the design elements top house the text. After this i began on the second page which features the proposed products and such for the website. As i left the book idea behind I took the intellect with me and applied it onto this website mockup. Meaning the activities and tasks I created in the book drew from difficulties i have with using certain objects and performing tasks. I used the pen mockup for the first page of products, whilst still using a template for my design, I added the text surrounding the presuppose of the pen plastered above the product.