Empathy & Enterprise. Hand in and evaluation of my year.

Handing in was a real pleasure to do because as i laid out all of my work i was surprised by how much I had to hand in. Initially i felt like my pile of work wouldn’t look particulate large but then i realised i had several Brand theatre pieces still in my studio space. I laid out all of my work in order of briefs, piled up my sketchbooks in order of there completion, placed my product prototypes on the side, and left specific annotations for each section of the piled work in order better help the examiners understand the work they were viewing beforehand. This i think helps them also to better engage with my project and allow them to see my continual development and iteration process as i came to a conceptualised FMP.  I feel i have worked my FMP to the best of my ability, however, as i have learning difficulties and should have been awarded the extension but was however not able to have an assessment in time before my hand in, if i had had the two week extension I feel i would have generated more work and possibly excelled the concepts of my website mockups further. Working with the time frame i and however I worked incredibly hard on digital work which i am not family with, i feel i have done myself proud in managing to render digital work in the space of five days before hand in after my project came into a review and told to rethink its visualisation. The Empathy & Enterprise studio has taught me a vast amount about Branding and the minute considerations taken in creating and excelling a brand. I learned through this module what a manifesto is, the brand ethos and what they want to achieve and stand for. I also learned a lot regarding concept boards,  market research, surveys, infographics, logo realisation, prototyping and  brand touchpoint. Each brief during the third year has served to simulate the practice of brand design. In hindsight I have enjoyed this studio but went intuit it thinking i would be learning and eventually branding myself as a designer and illustrator. This was not what I ended up doing. I have found that this studio has revealed how I excel more as a creative thinker  and find my struggles come to the physical visual communicating of an idea, something i will work on or work around by using methods to help overcome this. I have discovered a lot about my identity as an illustrator and as a potential designer and have found the final year at university to really be the year one straits to figure out who they are and what they’re intellectual capitol is.


Empathy & Enterprise. Website mockup refining.

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Finalising the mockup boards for printing today i corrected spelling and tweaked the annotation for each mockup so that it relates to the conceptual design of the brand and the concept of Dyspraxia. 
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I added square text boxes to add a cleaner look to the annotation and composition of the boards. I have rendered three boards with three website mock ups on each page. I chose to only have three on a page as I knew there would be a considerable amount of annotation for each mockup, and having four images to a page would be too cluttered to cleanly arrange a board. I am extremely pleased and shocked at how my boards have resulted as i never thought i could render something as digital as this and feel content about it as a solid final concept for my FMP.
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As I had only two pages for the last mockup board I included a single image of the artist book product as I was particularly liked this idea and am considering making this as one of the final pieces to display at the end of year show. Although this book will be printed as a traditional binding but also a second copy where it is bound in a way that makes it difficult to open and read the book. 

Empathy & Enterprise. Website refinement.

Today i realised i wanted to add another page with amore in-depth description of the disorder of Dyspraxia so remembering one template i had seen previously, I made this page giving an overview description of the disorder. Listing the symptoms and what Dyspraxia is in such detail. Dyspraxia is the developmental coordination disorder that affects fine and gross motor coordination in children and adults, it is not just a physical condition but also one that affect the ability to plan, organise carry out daily tasks such as grooming, chores and conversing with others. I wanted to tell this as i felt I had emphasised the physical problems of the disorder which are the most evident whereas the real nitty gritty to this disorder is its ability to completely muddle up the function of the brain to carry out a simple daily task. This is why I struggle with planning journeys, travelling on the london underground, following simple verbal instructions, remembering things such as materials to bring telcos, remembering deadlines and managing my time. I made this page and also more information to the interactive page of Dyspraxia. Screen Shot 2016-05-19 at 4.26.32 PMScreen Shot 2016-05-19 at 4.26.49 PM

Empathy & Enterprise. Website mockup notebook.

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Working on the notebook product psd for another website mockup. When making this psd I managed to render a quick digital illustration on  illustrator then  added a slogan text to it, then uploaded this onto my website mockup. I however did not save the file first in a high enough quality, i saved it as a jpeg and this was the grainy half rubbed out image I got. I quickly changed the saving presets to a png and the file came up perfect when placing it into illustrator.  
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This notebook works on the characteristic symptom of pressing down hard onto pens and pencil when writing. This was common thing for me to do during my primary and secondary school education, I would write my sentences in very big lettering and  press down real hard onto my pen. I always preferred pencils which were usually a 2B and would only prefer the pencil when it was semi blunt as it made the lettering bigger. The process for this mockup took little time as I am now quite fluent in my own work process from making a new illustrator file. setting out the capitol type, the accompanying text, design element, url bar then uploading the psd, editing the psd, saving the psd, uploading it onto illustrator and finishing a mockup.This process has taken awhile for em to become used to as I’m not used to a lot of digital work, I have had several migraines from sitting at the computer doing these digital mockups which took some getting used to as well but the more i look at the pieces I am rendering, the more confident i feel with my FMP than i initially did a few weeks ago. 

Empathy & Enterprise. Website mockup boards in process.

I have continued my work on my website layouts and have completed three of them. I believe i will be making a few more of these but as of yet I am unsure. I need to print out a contents page of all  the mock websites and then plan what is need from there. In the mean time i have completed three of these mockup boards, with my brand logo as a design element to these concept boards. I made annotation on the design elements such as what parts of the website would activate other parts, what information would be displayed on which page, the product details and such. As of yet I am pleased with the concept boards and am currently considering how to print them. It was said to me to print them on A2 300 gsm paper, i have decided against this simply for money costs as I don’t have the funds for this. I am considering A3 size and possibly the same gsm or maybe 200, but the boards must be durable to be picked up and viewed so most likely the thicker the better.  I am also printing them at the university to save valuable time.  Over this past week I had begun creating website mockups quite unsure of what they would turn out like and how I would engage with the digital process. I have had my problems, such as working photoshop efficiently, without my fellow colleagues helping me I would not have been able to complete some of the product mockups. I also had moments where the design elements began to confuse me as i was thinking of so many components at once, such as the quotation marks became very irritating to keep placing within the website as I had to juggle around the text and move the large letters around because I wanted to stay within a grid system i had cretated. I worked in illustrator to create these mockups which a few colleagues advised against but as I was on  strict time limit I opted for the programme I was most and only familiar with and in the end the process came along well, using photoshop would have caused much more problems time wasting of me sitting around dumbfounded on how to work the software.

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Empathy & Enterprise. Website mockup.

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I tilted the pen at an angle to make the composition not look so flat which complimented to page much better than before when i had the pen flat. 

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I wanted to add the turquoise as a continuing element throughout the page design so i made one of the quotation marks that very colour, as well as adding the two thick rectangles shapes from the homepage, to the rest of the website mockup to add continuity to the brand theme. I also added some filler text to fill out some of the blank space on the pages that was left after i added the quotes, description and the product. It also helps the page to look much busier. and more interactive in that on each page this filler text will vary from telling of the symptoms, the purpose of the products and general knowledge of the condition as well as anecdotes commenting on what it is like to live a life of dyspraxia. I am doing this because I am really trying to hammer home this concept of a positive frilly attitude, creating a sense of community. 

Empathy & Enterprise.I drop stuff and what video.

Today I began filming for my video for my FMP project. In the video I will be capturing footage as I drop objects by my feet. The object will vary each time where I will also curse differently each time I drop an object. The initial problems I encountered was holding the camera with both hands whilst an object dropped to my feet, I had no way of doing this without the camera moving or my hand shaking. I attempted it however on my own and the camera would move or I would forget to curse. I then had my friend Marta held various objects as she stood closely behind me and dropped them by my feet on cue. Initially i was going to hold the camera with the strap around my neck and hold it to its maximum length which is at my chest, each time i would use this as a baseline measure as to where to hold the camera each time.  However i soon held the camera mid shin height from my feet as the camera was not detailed enough to really focus properly on my feet. IO dropped objects such as my notebook,keys, a fork, my medication, lanyard, food, a glue stick, pencil case and a water bottle. Some of them i used simply for my first trial of recording but the keys,pencil case, water bottle, cutlery and food are objects i drop on a regular basis, carrying them from room to room or even out of my bag I drop or knock to the floor. This video is going to be edited so the shots are very fast paced with a curse on each one, maybe adding in some background music to accompany the video to add to the humour. I am also going to have a graphic on the end shot of ‘I drop stuff and what?’ Over the weekend I will be making videos  and practicing with the composition of the camera, the phrases i will say and the objects I will drop. I will also be changing my shoes and the floor I will be dropping the objects on for each video so the video appears more varied and engaging to view. Also that my dropping of objects doesn’t stick to one area, my miss coordination occurs outside, at the gym, at university, as i commute, in shops and at home.

Empathy & Enterprise. Poster play experiments

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As I am currently in the process of experimenting i have rendered several renditions of the same slogan “She’s uh you know..on the spectrum’ and managed to create a composition that i feel is my most well designed. The above image i played around with the type and colour and found the all black type to be beautifully graphic, I  adore the surrounding white space, which is as graphic my opinions can get. I’m not a graphic designer and I am worried that my work will be perceived by designers of that field as the equivalent of an illustrator who tries to draw but can’t really draw well. Graphic design is to me a completely different discipline even though we work as a cluster of visual communicators, I do not work as a graphic designer which to me means grids, precision, perfect design and a lot of photoshop and digital work. Im not that way inclined within visually communicating and often find that a very dry way of creating visual messages for me personally. Although I am actually becoming quite enlightened with my attempts as poster design i am worried in regards to my website mock ups. This is not a process or technique i usually employ and am currently finding it really difficult to adhere to as it appears very dry in relation to my illustrative style. Resorting to this way of workings has only been for the past week and so near to my deadline i am extremely worried as to wether i can render designs of a decent calibre that will excel my FMP. I have set in motion a plan to have another review to express my doubts on the current path I have been diverted to . Wether I find this mode of creating still lacking in my potential creative skill, I will revert back to previous design and process methods.


Empathy & Enterprise. Poster play getting fun.

Experiments continue..

I continued experimenting with arrangement of the poster slogans. Experiments such as the combination of pink and black type, having the term ‘on the spectrum’ in black, rotating the words to angles and completely upside down and layering the text onto of one another.

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The initial design i experimented with i altered to see if all black type worked better or wether the pink was working with the composition or against it. I came tot he conclusion that for this particular composition the pink compliments the poster and is more engaging with this addition of a vibrant colour. As shown below the pink conceptually and physically highlights the term ‘on the spectrum’ which is what I am attempting to do as the fundamentals to my project. 

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I usually experiment a lot before refining to a final rendition of a design so i simply began moving around the text ‘on the spectrum’ to see what spontaneous designs i could create. I like this ideas of having type in different positions other than on a straight line, linking greatly to my ‘Dyspraxic habit’ of not being able to write in straight lines on a blank page. Wether this will be a final rendition of a collection i am as of yet unsure but i will continue this momentum of  moving the type around the page. 
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Here I flipped the type upside down and essentially with each decision i make with a design I must defend its reasoning in relation to the concept of my project. Flipping the type requires a longer time to read due to its position, therefor an audience will have to pay more attention to this term ‘on the spectrum’ which is the basis of my FMP attempting to create an awareness of mental conditions and learning difficulties.  I don’t think this is a perfect example of this but it has lead to refining the composition of my poster design not to simply say a message, but to be designed in a way it conceptually expresses the purpose of my FMP. 
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I was becoming more excited about using the type in a way to conceptually communicate my purpose of my FMP especially having the term ‘on the spectrum’ upside down. I pulled the texts together into the middle as the initial renditions i was making were appearing less effective as I went along developing the composition. 
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This is one of my favourite experiments as I went along this development process as I liked the grouping of the text in the middle, it felt right and pathetically sound to me. The slight overlapping of the words was also an interesting aesthetic as it was simple chance that it was the ‘on the spectrum’ term that sat on top of the text. Again this implies a conceptual highlighting and importance of the term itself and a signified importance over the black text that sits further back or underneath. 
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The above image is another rendition to the previous experiment where I aligned the type to the right instead of the traditional left. Initially i felt this design weaker than the previous experiment but the aligning of the text to an opposite side was conceptually very relevant to the mechanics of my FMP, in that those who are diagnosed as ‘on the spectrum’ work and function in non linear patterns and logical ways of thinking. In simpler terms they do not work in expected ways and as the pink type should be aligned with the black text, it too is not functioning in a way expected. Essentially this could be perceived as a poorly executed graphic design piece, but i am neither a graphic designer or someone who works in linear ways and as this is my working process, it reflects in my designs which is why I feel strongly that it works for my FMP. I do not work and process information and logic the same as those without Dyspraxia and or ADD, therefor it would be pointless and impossible for me to try to function in a linear way within my designs especially in digital methods, I’m simply not built that way.