Empathy & Enterprise. Brand Guideline printout

I printed my brand guidelines on 200 gsm paper in colour and bound with gold bull dog clips, a theme I have used for binding of all my works for submission. Upon printing everything was laid out straight and correct, after printing and biding I realised how again there was a problem, the pages were all slightly off kilter. This was incredibly infuriating but the more I looked at it, the more I felt this lent itself particularly well to the topic of Dyspraxia and the difficulty those with Dyspraxia have with writing in and on a straight line. The brand guideline consisted of how to make the logo, colour schemes, colours schemes not to use, typefaces and a manifesto.IMG_0977IMG_0978IMG_0979IMG_0980IMG_0981

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